allurement

noun allurements

1. countable, uncountable Attractiveness; appeal, charisma. He read the letter aloud. Sophia listened with the studied air of one for whom, even in these days, a title possessed some surreptitious allurement.
2. countable, uncountable An enticement, inducement or bait. That though their Thoughts are ever turn'd upon appearing Aimiable, yet every Feature of their Faces and every Part of their Dress is fill'd with Snares and Allurements.