dark pattern

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dark pattern

Where it comes from

Coined by user-experience consultant Harry Brignull in 2010.

noun dark patterns

  1. A user interface that is intentionally designed to trick users into doing things that are not in their own best interest, such as giving up more information, or agreeing to unfavourable terms. It was really easy to register an account on the app, but the option to delete my account seemed almost impossible, which made me feel like a victim of a dark pattern.

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MLA

"dark pattern." Wiktionary, via Micwyn, micwyn.com/word/dark%20pattern. Accessed 6 Nov. 2026.

APA

dark pattern. (n.d.). In Wiktionary, via Micwyn. Retrieved November 6, 2026, from https://micwyn.com/word/dark%20pattern

Chicago

"dark pattern." Wiktionary, via Micwyn. Accessed November 6, 2026. https://micwyn.com/word/dark%20pattern.

BibTeX
@misc{dark_pattern_2026,
  title = {dark pattern},
  howpublished = {Wiktionary, via Micwyn},
  year = {2026},
  url = {https://micwyn.com/word/dark%20pattern},
  urldate = {2026-11-06}
}