loss leader

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loss leader

  • /ˈlɒs ˈliːdə(ɹ)/ UK
  • /ˈlɔs ˈlidɚ/ US

Rhymes with -iːdə(ɹ)

noun loss leaders

  1. An item that is sold at or below cost in an effort to stimulate other profitable sales. Sugar was a strategic product in the scheme; in part, because it was the chief source of ‘disturbance’ in the wholesale and retail trades owing to its use as what would now be called a ‘loss leader’, and, in part, because on the supply side the industry was dominated by one refiner behind a substant

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noun item sold at or below cost to stimulate sales

Españolgancho comercial
한국어로스리더 roseurideo
日本語ロスリーダー rosurīdā
中文損失領導物 /损失领导物
Portuguêsproduto de engodo, chamariz, produto chamariz
Françaisproduit d'appel
DeutschLockvogelangebot, Lockartikel, Lockware
Italianoarticolo civetta
עבריתלוס לידר

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MLA

"loss leader." Wiktionary, via Micwyn, micwyn.com/word/loss%20leader. Accessed 6 Nov. 2026.

APA

loss leader. (n.d.). In Wiktionary, via Micwyn. Retrieved November 6, 2026, from https://micwyn.com/word/loss%20leader

Chicago

"loss leader." Wiktionary, via Micwyn. Accessed November 6, 2026. https://micwyn.com/word/loss%20leader.

BibTeX
@misc{loss_leader_2026,
  title = {loss leader},
  howpublished = {Wiktionary, via Micwyn},
  year = {2026},
  url = {https://micwyn.com/word/loss%20leader},
  urldate = {2026-11-06}
}