market leader

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market leader

noun market leaders

A product that is chosen by more consumers than any of its competitors. The aim of the sophisticated type of own label is to present customers with a product which has at least as good a quality as the brand of the market leader.
A company that manufactures or markets a market leader or that outsells all other similar businesses. The lesson is that when you are competing with a strong market leader you should not necessarily attack head on, but try to change the rules of the game: for example by approaching the customer from a new direction.

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"market leader." Wiktionary, via Micwyn, micwyn.com/word/market%20leader. Accessed 6 Nov. 2026.

APA

market leader. (n.d.). In Wiktionary, via Micwyn. Retrieved November 6, 2026, from https://micwyn.com/word/market%20leader

Chicago

"market leader." Wiktionary, via Micwyn. Accessed November 6, 2026. https://micwyn.com/word/market%20leader.

BibTeX

@misc{market_leader_2026,
  title = {market leader},
  howpublished = {Wiktionary, via Micwyn},
  year = {2026},
  url = {https://micwyn.com/word/market%20leader},
  urldate = {2026-11-06}
}