own brand

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own brand

noun own brands

UK A brand name that is associated with or owned by a place of business (often a supermarket, or other chain) that sells products under that name, usually for less money than other brands; in many cases the manufacturing is done by other companies, who apply the label (branding) of this factor. Near-synonym: off brand
Similar: own label, house brand, store brand, private label, private brand, white label, off brand

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"own brand." Wiktionary, via Micwyn, micwyn.com/word/own%20brand. Accessed 6 Nov. 2026.

APA

own brand. (n.d.). In Wiktionary, via Micwyn. Retrieved November 6, 2026, from https://micwyn.com/word/own%20brand

Chicago

"own brand." Wiktionary, via Micwyn. Accessed November 6, 2026. https://micwyn.com/word/own%20brand.

BibTeX

@misc{own_brand_2026,
  title = {own brand},
  howpublished = {Wiktionary, via Micwyn},
  year = {2026},
  url = {https://micwyn.com/word/own%20brand},
  urldate = {2026-11-06}
}