Pepsi Challenge

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Pepsi Challenge

Where it comes from

Derived from marketing promotion by Pepsi, introduced in 1975, in which consumers taste one unlabelled cup of Pepsi and one of Coca-Cola and select which drink they prefer.

noun Pepsi Challenges

A comparison between two unlabelled products. Consumers need a reason to go into a store and take the “Pepsi Challenge” between the cheaper headphones and the higher-quality ones.

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MLA

"Pepsi Challenge." Wiktionary, via Micwyn, micwyn.com/word/pepsi%20challenge. Accessed 6 Nov. 2026.

APA

Pepsi Challenge. (n.d.). In Wiktionary, via Micwyn. Retrieved November 6, 2026, from https://micwyn.com/word/pepsi%20challenge

Chicago

"Pepsi Challenge." Wiktionary, via Micwyn. Accessed November 6, 2026. https://micwyn.com/word/pepsi%20challenge.

BibTeX

@misc{pepsi_challenge_2026,
  title = {Pepsi Challenge},
  howpublished = {Wiktionary, via Micwyn},
  year = {2026},
  url = {https://micwyn.com/word/pepsi%20challenge},
  urldate = {2026-11-06}
}