underprice

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underprice

Where it comes from

From under- + price.

verb underprices · underpricing · underpriced

To set a price at less than the value or cost of an item. Still, the spokesman, Cory Shields, said NBC Universal was determined to change what it saw as Apple’s underpricing of video.
To sell at a lower price than another (especially than a competitor). Near-synonym: undercut
Similar: undercut

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MLA

"underprice." Wiktionary, via Micwyn, micwyn.com/word/underprice. Accessed 6 Nov. 2026.

APA

underprice. (n.d.). In Wiktionary, via Micwyn. Retrieved November 6, 2026, from https://micwyn.com/word/underprice

Chicago

"underprice." Wiktionary, via Micwyn. Accessed November 6, 2026. https://micwyn.com/word/underprice.

BibTeX

@misc{underprice_2026,
  title = {underprice},
  howpublished = {Wiktionary, via Micwyn},
  year = {2026},
  url = {https://micwyn.com/word/underprice},
  urldate = {2026-11-06}
}