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Brand

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brand¹

  • /ˈbɹænd/ UK
  • [ˈbɹʷænd] ~ [bɹʷand] UK
  • /ˈbɹand/ British, Midlands, Southern, Standard
  • [bɹʷand] British, Midlands, Southern, Standard
  • /ˈbɹand/ Northern England
  • [bɹʷand] ~ [bɹʷänd] Northern England
  • /ˈbɾand/ Scotland, Wales
  • [bɾand] ~ [bɾänd] Scotland, Wales
  • /ˈbɹænd/ Canada, US
  • [ˈbɹʷænd]
  • [ˈbɹʷeə̯nd] ~ [ˈbɹʷɛə̯nd]
  • /ˈbɹæːnd/ Australia
  • [ˈbɹʷæːnd]
  • [ˈbɹʷeːnd] ~ [ˈbɹʷɛːnd]
  • /ˈbɹɛnd/ New Zealand
  • [bɹʷɛnd] New Zealand

Where it comes from

From Middle English brand, from Old English brand (“fire; flame; burning; torch; sword”), from Proto-West Germanic *brand, from Proto-Germanic *brandaz (“flame; flaming; fire-brand; torch; sword”), derived from Proto-Germanic *brinnaną (“to burn”), possibly from Proto-Indo-European *bʰrewh₁- (“to boil; brew”).

Cognate with Scots brand, West Frisian brân (“fire”), Dutch brand, German Brand, Danish brand, Swedish brand (“blaze, fire”), Icelandic brandur, French brand (< Germanic). More distantly cognate with Proto-Slavic *gorěti (“to burn”).

noun brands

  1. A mark or scar made by burning with a hot iron, especially to mark cattle or to classify the contents of a cask. “Well, in the first place, every cattleman has to have a brand to identify his stock. Without it no cattleman, nor half a hundred cowboys, if he had so many, could ever recognize all the cattle in a big herd. […]”
  2. A branding iron.
  3. The symbolic identity, represented by a name and/or a logo, which indicates a certain product or service to the public. The Amtrak brand revitalization approach represents one of the most ambitious, comprehensive, and systematic experiential marketing approaches I have ever seen.
  4. A specific product, service, or provider so distinguished. Some brands of breakfast cereal contain a lot of sugar.
  5. broadly Any specific type or variety of something; a distinct style or manner. I didn’t appreciate his particular brand of flattery.
  6. The public image or reputation and recognized, typical style of an individual or group. The Obama brand had taken a hit two months earlier, when he campaigned for Creigh Deeds in Virginia and Jon Corzine in New Jersey, only to see them both lose.
  7. A mark of infamy; stigma.
  8. Any minute fungus producing a burnt appearance in plants.
  9. Northern England, Scotland A torch used for signaling.
  10. obsolete, rare A flame. Goe to prepare the maryages what neede the torchis light? be holde the towres of troy do shyne with brandes that blase full bright.
  11. obsolete, rare A conflagration.
  12. archaic, poetic A piece of burning wood or peat, or a glowing cinder. to burn something to brands and ashes
  13. archaic A sword. Paradise, so late their happy seat, / Waved over by that flaming brand.

verb brands · branding · branded

  1. transitive To burn the flesh with a hot iron, either as a marker (for criminals, slaves etc.) or to cauterise a wound. When they caught him, he was branded and then locked up.
  2. transitive To mark (especially cattle) with a brand as proof of ownership. The ranch hands had to brand every new calf by lunchtime.
  3. transitive To make an indelible impression on the memory or senses. Her face is branded upon my memory.
  4. transitive To stigmatize, label (someone). He was branded a fool by everyone that heard his story.
  5. transitive To associate a product or service with a trademark or other name and related images. They branded the new detergent "Suds-O", with a nature scene inside a green O on the muted-colored recycled-cardboard box.
  6. intransitive To be very hot, to burn. O, not for thee the glow, the bloom, ⁠Who changest not in any gale, ⁠Nor branding summer suns avail To touch thy thousand years of gloom: […]

Brand²

  • /brænd/ US
  • [bɹænd] US

Sounds like brand · Rhymes with -ænd

Where it comes from

* As an English, Scottish, north German, Dutch, French, and North Germanic surname, from a Germanic personal name derived from Proto-Germanic *brandaz (“sword, firebrand, torch”), as in the second element of Hildebrand.

* Also as a German surname, variant of Brandt.

* As a Swedish and Danish surname, from brand (“fire”).

* As a Jewish surname, from German Brand (“fire”).

proper noun Brands

  1. countable, uncountable A surname.
  2. countable, uncountable A municipality in Bludenz district, Vorarlberg, Austria.
  3. countable, uncountable A municipality in Tirschenreuth district, Bavaria, Germany.
  4. countable, uncountable A borough of Aachen, North Rhine-Westphalia, Germany.
  5. countable, uncountable A hamlet in Beekdaelen municipality, Limburg province, Netherlands.

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