brick and mortar

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brick and mortar

adjective brick-and-mortar · bricks and mortar · bricks-and-mortar

  1. not comparable Buildings and property for the conduct of business, particularly in the sale of retail goods to the general public. (Used to contrast an Internet-based sales operation that lacks customer-oriented store fronts and a "traditional" one for which most capital investment might be in the building infrastructure.) Brick and mortar retail stores face online competition.
  2. not comparable Used other than figuratively or idiomatically: see brick, and, mortar.

    Similar: physical, traditional, old-fashioned

Opposite: online, internet

noun brick-and-mortar · bricks and mortar · bricks-and-mortar

  1. UK, uncountable Buildings, especially domestic housing.
  2. uncountable Used other than figuratively or idiomatically: see brick, and, mortar.

Thesaurus

adjective

Opposite: online, internet

Translations

Every language

adj buildings and property for the conduct of a business

Españoltradicional, físico
中文實體的 /实体的 shítǐ de, 實體店 /实体店 shítǐdiàn
Portuguêsfísico
Deutschkonventionell, traditionell

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MLA

"brick and mortar." Wiktionary, via Micwyn, micwyn.com/word/brick%20and%20mortar. Accessed 6 Nov. 2026.

APA

brick and mortar. (n.d.). In Wiktionary, via Micwyn. Retrieved November 6, 2026, from https://micwyn.com/word/brick%20and%20mortar

Chicago

"brick and mortar." Wiktionary, via Micwyn. Accessed November 6, 2026. https://micwyn.com/word/brick%20and%20mortar.

BibTeX
@misc{brick_and_mortar_2026,
  title = {brick and mortar},
  howpublished = {Wiktionary, via Micwyn},
  year = {2026},
  url = {https://micwyn.com/word/brick%20and%20mortar},
  urldate = {2026-11-06}
}