brick and mortar

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brick and mortar

\bʁi.k‿ɛnd mɔʁ.taʁ\

Where it comes from

De l’anglais brick and mortar (« briques et mortier »).

noun

Anglicism, E commerce Entreprise de vente dans un magasin physique, par opposition au e-commerce.

Opposite: pure player

Thesaurus

noun

Opposite: pure player

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MLA

"brick and mortar." Wiktionary, via Micwyn, micwyn.com/word/fr/brick%20and%20mortar. Accessed 6 Nov. 2026.

APA

brick and mortar. (n.d.). In Wiktionary, via Micwyn. Retrieved November 6, 2026, from https://micwyn.com/word/fr/brick%20and%20mortar

Chicago

"brick and mortar." Wiktionary, via Micwyn. Accessed November 6, 2026. https://micwyn.com/word/fr/brick%20and%20mortar.

BibTeX

@misc{brick_and_mortar_2026,
  title = {brick and mortar},
  howpublished = {Wiktionary, via Micwyn},
  year = {2026},
  url = {https://micwyn.com/word/fr/brick%20and%20mortar},
  urldate = {2026-11-06}
}