phub
English
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phub¹
- /fʌb/
Where it comes from
Blend of phone + snub, coined by Adrian Mills at the McCann advertising agency in a brainstorming session in collaboration with
the Macquarie Dictionary and a group of selected wordsmiths; subsequently widely promoted by the McCann agency.
verb phubs · phubbing · phubbed
- To ignore the conversation around oneself by focusing on one's smartphone. Phubbing has been theorized to provoke conflict in romantic relationships because the partner being phubbed feels unimportant and deprioritized compared to the digital content delivered through their partner's mobile phone.
noun phubs
- An instance of phubbing. Researchers have found that phubs damage relationships and increase dissatisfaction and depression. About 25% of couples have fought over phubs (Goldberg, 2018).
Phub²
proper noun PHub
- Abbreviation of Pornhub
PHub³
proper noun
- Alternative form of Phub
Talk about this word "phub." Wiktionary, via Micwyn, micwyn.com/word/phub. Accessed 6 Nov. 2026. phub. (n.d.). In Wiktionary, via Micwyn. Retrieved November 6, 2026, from https://micwyn.com/word/phub "phub." Wiktionary, via Micwyn. Accessed November 6, 2026. https://micwyn.com/word/phub.Cite this
@misc{phub_2026,
title = {phub},
howpublished = {Wiktionary, via Micwyn},
year = {2026},
url = {https://micwyn.com/word/phub},
urldate = {2026-11-06}
}
