discount

verb discounts · discounting · discounted

1. transitive To sell at a reduced price. Sales were slow even after the shop discounted the product.
2. rare, transitive To deduct from an account, debt, charge, etc. Merchants sometimes discount five or six per cent for prompt payment of bills.
3. transitive To disregard or regard as unimportant. Owing to his reputation, they discounted his comments.
4. transitive To lend money upon, deducting the discount or allowance for interest. The banks discount notes and bills of exchange.
5. transitive To take into consideration beforehand; to anticipate and form conclusions concerning (an event). The market has dropped, discounting changes in interest rates.
6. To believe, or act as though one believes, that one's own feelings are more important than the reality of a situation.

noun discounts

1. A reduction in price. For the summer sale, there was 40% discount in all the stores at the mall.

   Similar: rebate, reduction

2. A deduction made for interest, in advancing money upon, or purchasing, a bill or note not due; payment in advance of interest upon money.
3. The rate of interest charged in discounting.
4. figuratively A lack or shortcoming. On our approaching the house where the Misses Spenlow lived, I was at such a discount in respect of my personal looks and presence of mind, that Traddles proposed a gentle stimulant in the form of a glass of ale.
5. The act of one who believes, or act as though they believe, that their own feelings are more important than the reality of a situation.

Opposite: surcharge

adjective

1. not comparable, of a store Specializing in selling goods at reduced prices. If you're looking for cheap clothes, there's a discount clothier around the corner.