slogan

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slogan

  • /ˈsləʊɡ(ə)n/ UK
  • /ˈsloʊɡən/ US

Rhymes with -əʊɡən

Where it comes from

From earlier sloggorne, slughorne, slughorn (“battle cry”), borrowed from Scottish Gaelic sluagh-ghairm (“battle cry”), from Old Irish slóg (“army; (by extension) assembly, crowd”) + gairm (“a call, cry”). Slóg is derived from Proto-Celtic *slougos (“army, troop”), from Proto-Indo-European *slowgʰos, *slowgos (“entourage”); and gairm from Proto-Celtic *garsman (“a call, shout”), ultimately from Proto-Indo-European *ǵeh₂r- (“to call, shout”). The English word is cognate with Latin garriō (“to chatter, prattle”), Old English caru (“anxiety, care, worry; grief, sorrow”).

noun slogans · sloggorne · slughorn · slughorne

  1. A distinctive phrase of a person or group of people (such as a movement or political party); a motto. "Right-ho," I [Bertie Wooster] said, not much liking the assignment, but liking less the idea of endeavouring to thwart this incandescent aunt in her current frame of mind. Safety first, is the Wooster slogan.
  2. A catchphrase associated with a product or service being advertised.

    Similar: motto, strapline, tagline

  3. obsolete A battle cry among the ancient Irish or highlanders of Scotland. His bugle Wat of Harden blew; / Pensils and pennons wide were flung, / To heaven the Border slogan rung, / "St Mary for the young Buccleuch!"

Thesaurus

Closest in meaning: shibboleth, catchword, motto, watchword, catchphrase, emblem, theme, topic, logo, maxim, phrase, byword, buzzword, rhetoric, saying, proverb

Translations

Every language

noun distinctive phrase of a person or group of people — see also motto

Русскийдеви́з devíz

noun catchphrase associated with a product or service being advertised

Españoleslogan, consigna, lema, slogan
한국어슬로건 seullogeon, 표어 pyoeo
日本語スローガン surōgan, 標語 hyōgo
中文標語 /标语 biāoyǔ, 口號 /口号 kǒuhào
हिन्दीनारा nārā
Kiswahilikauli mbiu
Portuguêsslogan, lema
Françaisslogan
DeutschDevise, Leitspruch, Losung, Motto, Parole, Schlachtruf
Ελληνικάσλόγκαν slógkan, σύνθημα sýnthima
Românăslogan, lozincă
Русскийсло́ган slógan, ло́зунг lózung, деви́з devíz
Tiếng Việtkhẩu hiệu
العربيةشِعَار šiʕār
עבריתסְלוֹגֶן slógen, סִסְמָה sismá

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MLA

"slogan." Wiktionary, via Micwyn, micwyn.com/word/slogan. Accessed 6 Nov. 2026.

APA

slogan. (n.d.). In Wiktionary, via Micwyn. Retrieved November 6, 2026, from https://micwyn.com/word/slogan

Chicago

"slogan." Wiktionary, via Micwyn. Accessed November 6, 2026. https://micwyn.com/word/slogan.

BibTeX
@misc{slogan_2026,
  title = {slogan},
  howpublished = {Wiktionary, via Micwyn},
  year = {2026},
  url = {https://micwyn.com/word/slogan},
  urldate = {2026-11-06}
}